Social Media Tips for Real Estate: As a real estate professional, you must be wondering whether social media can sell real estate or not? Sure, why not! Social media marketing is already helping almost all businesses (online and office) in a positive way by generating more customers and sales for them. Then why not real estate? Today, there is hardly a real estate agent in countries like the USA, Canada who does not have his/her own business account on more than one social media platform like Twitter, Instagram, and Facebook, etc. But creating an account is not enough.
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Social Media Tips for Real Estate
We are sharing social media marketing tips for real estate agents, brokers, realtors, and other professionals. These tips will not only help you to sell better but turn your customer into a recognized brand in a short time because social media platforms will give you the freedom to interact with customers in much better and fast ways.
Think beyond Facebook and Twitter
Indeed, Facebook is a great platform for marketing but do not limit yourself to Facebook only. There are many photo-based platforms that are ideals for the real estate agents to get the attention of the public. Pinterest and Instagram are two most common example of such a platform. Share your portfolio there as people love to explore the houses of others. Who knows that one picture on Pinterest could turn a visitor into your customer? Same way, Instagram is also important these days.
Use the basic tactics of social media marketing
You could not get success on social media until you are using the basic tactics of social media marketing. As a real estate agent, use the correct real estate hashtags to optimize your content on all social media platforms. Use the proper neighborhood name, real estate name, brokerage name, and target city in your hashtags.
Involve your followers for free promotion
Just because you own a business page, it does not mean that all content of your business profile should be related to it. You can be funny and inspirational too by posting related photos quotes and even the videos. All of these should be enough creative to make people hit the share button so in return, you get more followers.
Use the search engine to get customers
The quality of social media search engines has been already improved. Now you are allowed to search for the posts related to your business. Search for the people who live in the neighborhood and your city and promote your business individually. Some people even share status like they are in need of property (rent, sell or buy, etc). Such type of posts can help you to turn random people into your customers.
Use quality content only
Here quality content does not mean the quality of your posts (must be related to your business) but also the quality of photos and videos. Every social media platform has its own photo and video requirement and they are different from each other. So make sure that you do not post the same picture on all sites. Adjust the size of the photo according to the standard size as per the social media platform rules.
Follow Industry Leaders on Instagram for Latest Social Media Tips for Real Estate
Instagram is becoming more and more popular these days. You must use Instagram for sharing your photos, videos, IGTV, etc. Additionally, you should follow the top performer real estate professionals and get ideas on how they are doing.